Free book: "The Next CMO: A Guide to Operational Marketing Excellence" 
THE PROBLEM
Your Marketing Is All Over the Place
Today, a marketing team is often working in disparate spreadsheets and documents struggling to keep track of their plans, budgets, and campaigns. When updates and changes are made, these plans are often out of date resulting in inaccuracies that reflect where your marketing truly stands. This often leads to poor decision making that can hurt the business.
schedule a demoMARKETING PLANNING
Full Visibility of Your Strategic Marketing
Plannuh is the first AI marketing platform that houses all of your strategic marketing in one place for full visibility and accuracy. This comprehensive strategic marketing platform allows marketers to collaborate on plans and measure ROI more effectively in order to reach their goals.
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DECISION MAKING
50% of Marketing Works, Now You Know Which Half
For better decision making, Plannuh displays performance against your goals, the status of your marketing spend, and benchmarks of where your plan stands against industry best practices. Plannuh offers an unlimited seat model so everyone on the marketing team can provide input into the decision making process.
schedule a demoAdditional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Webinar
Best Practices for Reporting Marketing Results to Your CEO
The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders. You will also learn how to avoid common pitfalls encountered when presenting to senior executives and board members, and how to design your marketing report to answer the key questions on the mind of the CEO. Webinar attendees will get a best-practice report template to effectively communicate results to your leadership team.
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What is a Good Marketing ROI?
So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join me for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing. During this webinar you will learn: What is a “good” return on a marketing investment? 2x? 3x? 10x? Proven techniques to measure the real ROI for marketing. How to compare your marketing ROI with other company investments. The best tools to track and optimize marketing ROI. Tips to present marketing investment cases.
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Operational Marketing Index
Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.
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