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Resource Library

Webinar

How to Build a Marketing Funnel to Achieve Your 2023 Goals

When building your 2023 marketing plan it's essential to use a marketing metrics funnel to determine your demand generation goals and the budget you will need to achieve them. The problem: many marketers don't understand how to build one. For help building your marketing funnel, join this 1-hour online workshop to learn the steps for calculating your metrics from impressions to lifetime value (LTV) and everything in between.

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eBook

How to Calculate Your Marketing Funnel Metrics & Budget

This eBook outlines what is a marketing funnel, how to build a funnel, and the importance of measuring your performance against the calculated funnel metrics throughout the year to ensure you are on the right track to achieve your goals

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Webinar

A Step-by-Step Guide to Building an Operational Marketing Plan

If you want to optimize your plan, this 45-minute webinar walks you through the steps to build an Operational Marketing Plan that is aligned with your goals, agile, and designed for measurability (CPO, ROI, LTV).

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Webinar

Presenting Marketing Results to the Executives & Board

Successful marketing leaders communicate their performance using language the CEO, CFO, and board of directors understand. Unfortunately, many CMOs report on activity and leads, which does little to convey the business value of marketing.

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eBook

Operational Marketing Leadership in Uncertain Times

This eBook is designed to prepare you and your team so you can rapidly adapt your plan, and it also has the benefit of delivering overall improved plan performance.

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Webinar

Marketing Budget Optimization in a Recession

When a recession looms, the marketing budget is cut first. The question is, will your goals be cut too? If not, then you will have to find ways to optimize your marketing budget to get the best possible return, with less to work with. Join me for a 30-minute webinar to learn how to prepare your marketing plan, budget, and team to optimize ROI during tough economic conditions.

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Webinar

Preparing Your Marketing for a Looming Recession

Unless you have been in the marketing profession for more than 12 years, you haven't had to deal with a recession. Current economic indicators predict a recession, which usually results in budget cuts and changes to your marketing plan.

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eBook

How to Build Marketing Campaigns that Achieve Goals

This eBook outlines what a true campaign is, why they are important for goal achievement, and execution best practices.

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eBook

Marketing Scenario Planning and Replanning Guide

Since marketers take an external view of the world, it is important that they have a strong grasp of the ever changing market dynamics. Competition, regulation, economic, global health concerns, and geopolitical issues are just a few examples of what could arise that threaten to derail plans already in place. For this reason, it’s important for marketers to be agile in their planning approach to react to the ever changing business environment.

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Case Study

Improving Strategic Business Decisions with an Operational Marketing Plan

Learn about how Netsurion implemented Plannuh to give the team full visibility into the strategic execution of their plan and how it’s performing in real-time, which in turn allows them to easily make decisions with greater agility and efficiency.

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Case Study

An Operational Marketing Plan for Better Decision Making

Learn about how ActiveOps gained visibility and valuable insight into their overall marketing performance, enabling more informed decisions while gaining trust from both finance and executive teams.

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Webinar

Step by Step Guide to Building an Operational Marketing Plan

As marketers, too often we quickly throw together a marketing plan in a slide deck at the beginning of the year to pitch to the executive team. The challenge is operationalizing your plan for flawless execution and measurement. If you want to optimize your plan, this 45-minute webinar walks you through the steps to build an Operational Marketing Plan that is aligned to your goals, agile, and designed for measurability (CPO, ROI, LTV).

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