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Resource Library

Webinar

Preparing Your Marketing for a Looming Recession

Unless you have been in the marketing profession for more than 12 years, you haven't had to deal with a recession. Current economic indicators predict a recession, which usually results in budget cuts and changes to your marketing plan.

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eBook

How to Build Marketing Campaigns that Achieve Goals

This eBook outlines what a true campaign is, why they are important for goal achievement, and execution best practices.

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eBook

Marketing Scenario Planning and Replanning Guide

Since marketers take an external view of the world, it is important that they have a strong grasp of the ever changing market dynamics. Competition, regulation, economic, global health concerns, and geopolitical issues are just a few examples of what could arise that threaten to derail plans already in place. For this reason, it’s important for marketers to be agile in their planning approach to react to the ever changing business environment.

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Case Study

Improving Strategic Business Decisions with an Operational Marketing Plan

Learn about how Netsurion implemented Plannuh to give the team full visibility into the strategic execution of their plan and how it’s performing in real-time, which in turn allows them to easily make decisions with greater agility and efficiency.

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Case Study

An Operational Marketing Plan for Better Decision Making

Learn about how ActiveOps gained visibility and valuable insight into their overall marketing performance, enabling more informed decisions while gaining trust from both finance and executive teams.

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Webinar

Step by Step Guide to Building an Operational Marketing Plan

As marketers, too often we quickly throw together a marketing plan in a slide deck at the beginning of the year to pitch to the executive team. The challenge is operationalizing your plan for flawless execution and measurement. If you want to optimize your plan, this 45-minute webinar walks you through the steps to build an Operational Marketing Plan that is aligned to your goals, agile, and designed for measurability (CPO, ROI, LTV).

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eBook

Operational Marketing Plans

As we begin another year living and working in a global economy that has been rocked by a pandemic, we’ve all learned the importance of expecting the unexpected—and, as paradoxical as it may seem, we need to plan for the unexpected. For marketing professionals, this adds another level of complexity to an already demanding job. So how can you achieve operational marketing excellence amidst all the uncertainty of life? It all starts with an Operational Marketing Plan

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eBook

Validate the Business Value of Your Marketing

One of the skills that differentiates successful marketers is the ability to effectively and accurately communicate the value they are adding to the overall business. The problem is, amidst all their other responsibilities, it’s difficult, time-consuming, and frankly, confusing, to even attempt to articulate the business value they’ve created.

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eBook

Defining, Creating & Applying Marketing Strategy

The term “marketing strategy” is thrown around liberally these days to the point that it now represents anything in marketing that is not tactical. Download this eBook to learn how to build out a marketing strategy [template included] that will help you achieve your goals and set you and your team up for success.

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Webinar

Building the Business Case for your 2022 Marketing Plan

In this workshop, we will review the key elements required to successfully present and defend the case for your plan. The approach is based on a best-practices planning process that has been refined over the years and is featured in The Next CMO book.

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Webinar

A Step-by-Step Guide to Building your 2022 Marketing Plan

If you are still finalizing your plan, please join me for this on-demand webinar where I will walk you through the steps to build a marketing plan that is agile, aligned to your goals, and designed for measurability.

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Book

The Next CMO: A Guide to Operational Marketing Excellence (Second Edition)

This new book includes over 250 pages of proven methodologies, templated frameworks, and best practices for building, executing, and measuring your marketing plan. If you are a CMO or aspiring marketing leader this book is a must read. 

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