Free book: "The Next CMO: A Guide to Operational Marketing Excellence" When developing your presentation for an executive audience, it’s important to shift your mindset from that of a practitioner of marketing who is in promotional mode to a leader of a critical business function who is reporting facts in the context of the business. Successfully making that shift is a critical requirement for marketing leaders.
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We all learned the 4 P's of marketing in business school, so why are most marketers only owning promotions these days. To have strategic impact, marketing leaders need to get back to driving the business by owning product direction, pricing/packaging, distribution channels, and the overall customer experience. Join us for this 30-minute live webinar, where we will discuss how marketers lost their strategic role at companies and how to get it back (there will be some tough love).
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Every marketing team wants to know how it is doing compared to industry peers. To help, Plannuh created the Operational Marketing Index (OMI), a survey that measures marketing operational excellence, and shows respondents how their marketing plan and budget execution stacks up. Join us for this 30-minute live webinar, where we will present the results of never-before-seen market data from the 2021 OMI survey, the key conclusions, and best practices to enhance operational marketing gaps exposed in the overall OMI results.
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The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders.
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So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join us for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing.
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Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.
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Tulsa Federal Credit Union leveraged Plannuh to consolidate their marketing plan, campaigns, and ROI data. This gave a unified view of their strategic marketing and the agility to quickly make changes to the plan due to internal and external factors, which came in handy in 2020.
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Very few companies today calculate the true ROI on their marketing. Why? ROI is difficult to measure because your marketing investment often changes throughout the year for both your campaigns and overall plan (2020 was a banner year for it).
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Learn how to build effective marketing campaigns for 2021. Plannuh provides digital transformation by consolidating your marketing goals, plans, campaigns, content, calendar, budget, and metrics/ROI in one platform to provide agility, visibility, efficiency, and marketing validation.
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2021 is right around the corner, is your marketing plan done yet? For most people, the answer to that question is "no". Don't worry! There is still time to build a great marketing plan for 2021 that is agile, aligned to your business goals, and designed for measurability.
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