FREE Operational Marketing Funnel Builder: Calculate your demand gen KPIs & budget Successful marketing leaders communicate their performance using language the CEO, CFO, and board of directors understand. Unfortunately, many CMOs report on activity and leads, which does little to convey the business value of marketing.
View Now
When a recession looms, the marketing budget is cut first. The question is, will your goals be cut too? If not, then you will have to find ways to optimize your marketing budget to get the best possible return, with less to work with. Join me for a 30-minute webinar to learn how to prepare your marketing plan, budget, and team to optimize ROI during tough economic conditions.
View Now
Unless you have been in the marketing profession for more than 12 years, you haven't had to deal with a recession. Current economic indicators predict a recession, which usually results in budget cuts and changes to your marketing plan.
View Now
Since marketers take an external view of the world, it is important that they have a strong grasp of the ever changing market dynamics. Competition, regulation, economic, global health concerns, and geopolitical issues are just a few examples of what could arise that threaten to derail plans already in place. For this reason, it’s important for marketers to be agile in their planning approach to react to the ever changing business environment.
View Now
Learn about how Netsurion implemented Plannuh to give the team full visibility into the strategic execution of their plan and how it’s performing in real-time, which in turn allows them to easily make decisions with greater agility and efficiency.
View Now
As marketers, too often we quickly throw together a marketing plan in a slide deck at the beginning of the year to pitch to the executive team. The challenge is operationalizing your plan for flawless execution and measurement. If you want to optimize your plan, this 45-minute webinar walks you through the steps to build an Operational Marketing Plan that is aligned to your goals, agile, and designed for measurability (CPO, ROI, LTV).
View Now
As we begin another year living and working in a global economy that has been rocked by a pandemic, we’ve all learned the importance of expecting the unexpected—and, as paradoxical as it may seem, we need to plan for the unexpected. For marketing professionals, this adds another level of complexity to an already demanding job. So how can you achieve operational marketing excellence amidst all the uncertainty of life? It all starts with an Operational Marketing Plan
View Now
One of the skills that differentiates successful marketers is the ability to effectively and accurately communicate the value they are adding to the overall business. The problem is, amidst all their other responsibilities, it’s difficult, time-consuming, and frankly, confusing, to even attempt to articulate the business value they’ve created.
View Now
