Free book: "The Next CMO: A Guide to Operational Marketing Excellence"
Get it Now

Resource Library

Webinar

Best Practices for Reporting Marketing Results to Your CEO

The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders. You will also learn how to avoid common pitfalls encountered when presenting to senior executives and board members, and how to design your marketing report to answer the key questions on the mind of the CEO. Webinar attendees will get a best-practice report template to effectively communicate results to your leadership team.

View Now

Webinar

What is a Good Marketing ROI?

So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join me for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing. During this webinar you will learn: What is a “good” return on a marketing investment? 2x? 3x? 10x? Proven techniques to measure the real ROI for marketing. How to compare your marketing ROI with other company investments. The best tools to track and optimize marketing ROI. Tips to present marketing investment cases.

View Now

Guide

Operational Marketing Index

Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.

View Now

Case Study

Strategic Marketing Planning, Budgeting, and ROI

Tulsa Federal Credit Union leveraged Plannuh to consolidate their marketing plan, campaigns, and ROI data. This gave a unified view of their strategic marketing and the agility to quickly make changes to the plan due to internal and external factors, which came in handy in 2020.

View Now

Webinar

Calculating Marketing ROI for CMOs & Operations

Very few companies today calculate the true ROI on their marketing. Why? ROI is difficult to measure because your marketing investment often changes throughout the year for both your campaigns and overall plan (2020 was a banner year for it).

View Now

Webinar

How Much Should I Spend on Marketing?

This on-demand webinar will walk you through the proven tools that have developed over the years to determine, benchmark, and present your marketing budget for approval.

View Now

eBook

How Much Should I Spend on Marketing?

This eBook gets you in the ballpark of how much of your budget your company should allocate to marketing. While there is no single, easy answer to that question, you can pretty quickly arrive at a range using this guide.

View Now

Webinar

How to Build Successful Marketing Campaigns and Demo

Learn how to build effective marketing campaigns for 2021. Plannuh provides digital transformation by consolidating your marketing goals, plans, campaigns, content, calendar, budget, and metrics/ROI in one platform to provide agility, visibility, efficiency, and marketing validation.

View Now

Webinar

A Step-by-Step Guide to Building your 2021 Marketing plan

2021 is right around the corner, is your marketing plan done yet? For most people, the answer to that question is "no". Don't worry! There is still time to build a great marketing plan for 2021 that is agile, aligned to your business goals, and designed for measurability.

View Now

Webinar

Marketing Planning Best Practices and Demo

Attend this webinar to learn a proven, best practices approach to build a winning marketing plan.

View Now

Webinar

Setting the Right Targets for your 2021 Marketing Plan

Plannuh CEO, Peter Mahoney hosts this webinar covering the essentials of target setting for marketers as they develop their 2021 plans.

View Now

Case Study

Marketing Plan and Budget Visibility, Agility, and Efficiency

Learn how TeraRecon implemented Plannuh to adjust their budgets and plans during both an acquisition and pandemic, consolidate their marketing budget, and reconcile expenses with their new CFO.

View Now

Subscribe to The Next CMO newsletter to get marketing best practices and tips.