Free book: "The Next CMO: A Guide to Operational Marketing Excellence" 
THE PROBLEM
Can’t Find the R in ROI
For many companies, marketing is the largest discretionary spend. For this reason, marketing executives have struggled to find a level of budget efficiency to ensure significant ROI. Compounding this issue, tracking the true ROI on any one campaign or your whole plan in general has been elusive for many marketing teams. This results in a lack of insight needed for better decision making.
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Plannuh Delivers ROI
With Plannuh, customers from all different industries and sizes have uncovered unaccounted for budget as high as $450,000. This is why Plannuh guarantees a payback in the first six months of using the platform.
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Additional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
eBook
How to Present Marketing Results to your CEO and Board
When developing your presentation for an executive audience, it’s important to shift your mindset from that of a practitioner of marketing who is in promotional mode to a leader of a critical business function who is reporting facts in the context of the business. Successfully making that shift is a critical requirement for marketing leaders.
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When did the 4 P’s of Marketing Only Become One P?
We all learned the 4 P's of marketing in business school, so why are most marketers only owning promotions these days. To have strategic impact, marketing leaders need to get back to driving the business by owning product direction, pricing/packaging, distribution channels, and the overall customer experience. Join us for this 30-minute live webinar, where we will discuss how marketers lost their strategic role at companies and how to get it back (there will be some tough love).
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Data-Driven Best Practices for Enhancing Operational Marketing
Every marketing team wants to know how it is doing compared to industry peers. To help, Plannuh created the Operational Marketing Index (OMI), a survey that measures marketing operational excellence, and shows respondents how their marketing plan and budget execution stacks up. Join us for this 30-minute live webinar, where we will present the results of never-before-seen market data from the 2021 OMI survey, the key conclusions, and best practices to enhance operational marketing gaps exposed in the overall OMI results.
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