Free book: "The Next CMO: A Guide to Operational Marketing Excellence (2nd Edition)" 
THE PROBLEM
Can’t Find the R in ROI
For many companies, marketing is the largest discretionary spend. For this reason, marketing executives have struggled to find a level of budget efficiency to ensure significant ROI. Compounding this issue, tracking the true ROI on any one campaign or your whole plan in general has been elusive for many marketing teams. This results in a lack of insight needed for better decision making.
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Plannuh Delivers ROI
With Plannuh, customers from all different industries and sizes have uncovered unaccounted for budget as high as $450,000. This is why Plannuh guarantees a payback in the first six months of using the platform.
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Additional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Book
The Next CMO: A Guide to Operational Marketing Excellence (Second Edition)
This new book includes over 250 pages of proven methodologies, templated frameworks, and best practices for building, executing, and measuring your marketing plan. If you are a CMO or aspiring marketing leader this book is a must read.
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2022 Marketing Planning Workshop
The most successful marketing leaders start with a strong plan. As we enter planning season, we are pleased to offer a free, one-hour marketing plan workshop on Thursday, September 2nd to give you a jump start on your planning process.
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Presenting Marketing ROI to an Executive Audience
One of the most important skills for a marketing executive is the ability to communicate the business value of marketing to an executive audience. Those leaders who can communicate ROI accurately and credibly are trusted with incremental investment in marketing, but the topic is fraught with landmines that can erode confidence in your team and its investability.
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