Free book: "The Next CMO: A Guide to Operational Marketing Excellence" 
THE PROBLEM
Can’t Find the R in ROI
For many companies, marketing is the largest discretionary spend. For this reason, marketing executives have struggled to find a level of budget efficiency to ensure significant ROI. Compounding this issue, tracking the true ROI on any one campaign or your whole plan in general has been elusive for many marketing teams. This results in a lack of insight needed for better decision making.
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Plannuh Delivers ROI
With Plannuh, customers from all different industries and sizes have uncovered unaccounted for budget as high as $450,000. This is why Plannuh guarantees a payback in the first six months of using the platform.
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Additional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Webinar
Best Practices for Reporting Marketing Results to Your CEO
The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders. You will also learn how to avoid common pitfalls encountered when presenting to senior executives and board members, and how to design your marketing report to answer the key questions on the mind of the CEO. Webinar attendees will get a best-practice report template to effectively communicate results to your leadership team.
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What is a Good Marketing ROI?
So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join me for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing. During this webinar you will learn: What is a “good” return on a marketing investment? 2x? 3x? 10x? Proven techniques to measure the real ROI for marketing. How to compare your marketing ROI with other company investments. The best tools to track and optimize marketing ROI. Tips to present marketing investment cases.
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Operational Marketing Index
Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.
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