Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget. After completion, you will get a score for both your plan and budget, as well as an overall OMI score. A detailed report of your score and best practices for improvement is downloadable from the results page.
What’s Your Marketing Score?
For each question listed below, choose an answer regarding your marketing metrics and key performance indicators:
Calculating Your Score now!
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