Free book: "The Next CMO: A Guide to Operational Marketing Excellence (2nd Edition)" 
THE PROBLEM
Defining the Value of Marketing
Marketers struggle to communicate the business value of their marketing. It’s next to impossible to manage large discretionary budgets with marketing plans residing in unintegrated documents and metrics housed in multiple disconnected systems. What about calculating the return on every campaign and overall marketing plan to justify the spend?
schedule a demoMARKETING ROI
Marketing Measurement at the Right Level
Plannuh’s Operational Marketing Plan platform automatically calculates cost-per-outcome (CPO), ROI, and profit at the channel, campaign, and the overall marketing plan level. With this deeper understanding of performance measurement, marketers can track their effectiveness and overall business value for better decision-making.
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BUSINESS ALIGNMENT
True Business Value in terms of Profit
Marketing plays a strategic role in business. The problem is proving the impact and conveying value in the terminology the other executives understand and trust. Plannuh measures the profit of your marketing by gross margin, contribution margin, or EBITDA. This will provide better alignment with the CEO and CFO resulting in larger future budgets.
schedule a demoOPTIMIZATION
Plan & Budget Optimization
Measuring leads, opportunities, or even sales will not provide you with a true understanding of your marketing performance. Measuring marketing ROI, CPO, profit, and lifetime value (LTV) will give you an apples to apples comparison of all your marketing for plan and budget optimization.
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Additional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Webinar
A Step-by-Step Guide to Building an Operational Marketing Plan
If you want to optimize your plan, this 45-minute webinar walks you through the steps to build an Operational Marketing Plan that is aligned with your goals, agile, and designed for measurability (CPO, ROI, LTV).
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Presenting Marketing Results to the Executives & Board
Successful marketing leaders communicate their performance using language the CEO, CFO, and board of directors understand. Unfortunately, many CMOs report on activity and leads, which does little to convey the business value of marketing.
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Operational Marketing Leadership in Uncertain Times
This eBook is designed to prepare you and your team so you can rapidly adapt your plan, and it also has the benefit of delivering overall improved plan performance.
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