FREE Operational Marketing Funnel Builder: Calculate your demand gen KPIs & budget 
THE PROBLEM
Defining the Value of Marketing
Marketers struggle to communicate the business value of their marketing. It’s nearly impossible to manage large discretionary budgets. Marketing plans may reside in unintegrated documents and metrics housed in multiple disconnected systems. What about calculating the return on investment (ROI) for every campaign and marketing plan to justify the spend?
schedule a demoMARKETING ROI
Marketing ROI Measurement at the Right Level
Plannuh’s platform automatically calculates cost-per-outcome (CPO), ROI, and profit at the channel, campaign, and overall marketing plan levels. With this deeper understanding of performance measurement, marketers can track their effectiveness and overall business value for better decision-making.
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BUSINESS ALIGNMENT
True Business Value in terms of Profit
Marketing plays a strategic role in business. The problem is proving the impact and conveying value in terms other executives understand and trust. Plannuh measures the profit of your marketing by gross margin, contribution margin, or EBITDA. This will provide better alignment with the CEO and CFO resulting in larger future budgets.
schedule a demoOPTIMIZATION
Plan & Budget Optimization
Measuring leads, opportunities, or even sales will not provide you with a true understanding of your marketing performance. Measuring marketing ROI, CPO, profit, and lifetime value (LTV) provides an apples-to-apples comparison of your marketing, for improved plan and budget optimization.
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Additional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Webinar
How to Build a Marketing Funnel to Achieve Your 2023 Goals
When building your 2023 marketing plan it's essential to use a marketing metrics funnel to determine your demand generation goals and the budget you will need to achieve them. The problem: many marketers don't understand how to build one. For help building your marketing funnel, join this 1-hour online workshop to learn the steps for calculating your metrics from impressions to lifetime value (LTV) and everything in between.
VIEW NOWeBook
How to Calculate Your Marketing Funnel Metrics & Budget
This eBook outlines what is a marketing funnel, how to build a funnel, and the importance of measuring your performance against the calculated funnel metrics throughout the year to ensure you are on the right track to achieve your goals
VIEW NOWWebinar
A Step-by-Step Guide to Building an Operational Marketing Plan
If you want to optimize your plan, this 45-minute webinar walks you through the steps to build an Operational Marketing Plan that is aligned with your goals, agile, and designed for measurability (CPO, ROI, LTV).
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