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THE PROBLEM

Defining the Value of Marketing

Marketers struggle to communicate the business value of their marketing. It’s next to impossible to manage large discretionary budgets with marketing plans residing in unintegrated documents and metrics housed in multiple disconnected systems. What about calculating the return on every campaign and overall marketing plan to justify the spend?

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MARKETING ROI

Marketing Measurement at the Right Level

Plannuh’s Operational Marketing Plan platform automatically calculates cost-per-outcome (CPO), ROI, and profit at the channel, campaign, and the overall marketing plan level. With this deeper understanding of performance measurement, marketers can track their effectiveness and overall business value for better decision-making.

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BUSINESS ALIGNMENT

True Business Value in terms of Profit

Marketing plays a strategic role in business. The problem is proving the impact and conveying value in the terminology the other executives understand and trust. Plannuh measures the profit of your marketing by gross margin, contribution margin, or EBITDA. This will provide better alignment with the CEO and CFO resulting in larger future budgets.

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OPTIMIZATION

Plan & Budget Optimization

Measuring leads, opportunities, or even sales will not provide you with a true understanding of your marketing performance. Measuring marketing ROI, CPO, profit, and lifetime value (LTV) will give you an apples to apples comparison of all your marketing for plan and budget optimization.

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