Free book: "The Next CMO: A Guide to Operational Marketing Excellence (2nd Edition)" 
THE PROBLEM
Can’t Find the R in ROI
For many companies, marketing is the largest discretionary spend. For this reason, marketing executives have struggled to find a budget efficiency tool to ensure significant ROI. Compounding this issue, tracking the true ROI on any one campaign or your whole plan, in general, has been elusive for many marketing teams. This results in a lack of insight needed for better decision-making.
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Plannuh Delivers Marketing ROI
With Plannuh, marketing ROI tracking software is used by companies from all different industries and sizes. Companies have uncovered unaccounted-for budgets as high as $450,000. This is why Plannuh guarantees a payback in the first six months of using the platform.
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Additional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Webinar
Building the Business Case for your 2022 Marketing Plan
In this workshop, we will review the key elements required to successfully present and defend the case for your plan. The approach is based on a best-practices planning process that has been refined over the years and is featured in The Next CMO book.
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A Step-by-Step Guide to Building your 2022 Marketing Plan
If you are still finalizing your plan, please join me for this on-demand webinar where I will walk you through the steps to build a marketing plan that is agile, aligned to your goals, and designed for measurability.
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The Next CMO: A Guide to Operational Marketing Excellence (Second Edition)
This new book includes over 250 pages of proven methodologies, templated frameworks, and best practices for building, executing, and measuring your marketing plan. If you are a CMO or aspiring marketing leader this book is a must read.
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