Free book: "The Next CMO: A Guide to Operational Marketing Excellence (2nd Edition)" 
MARKETING VALIDATION
Better Decision Making by Understanding Return on Spend
Plannuh calculates the true ROI right down to the penny to get an accurate read on how your marketing spend is performing for both campaigns and on your full marketing plan. Our marketing performance dashboard also provides cost per outcome (CPO) based on your budget and metrics targets - all in real-time. Now marketers and CMOs can validate the performance of their marketing.
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A Dashboard to See All Your Marketing Spend
With Plannuh's marketing performance dashboard, both CMOs and marketers can track spend by timeline, marketing channel, function, and goals. You can click to drill down on any data for more detail. Plannuh's dashboard offers both a visual chart-based representation of the data and a table view to see where the numbers stand. All data is exportable so you can use it in presentations or spreadsheets.
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BENCHMARKING
See How Your Marketing Stacks-Up
Today, marketers struggle at getting access to industry data that would provide them input of how their marketing planning measures against their peers. Leveraging the AI engine in Plannuh, the Benchmarking feature in our marketing performance dashboard provides a report card of how you stack up against industry best practices for improving your marketing processes, or showing your boss you deserve a raise.
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Preparing Your Marketing for a Looming Recession
Unless you have been in the marketing profession for more than 12 years, you haven't had to deal with a recession. Current economic indicators predict a recession, which usually results in budget cuts and changes to your marketing plan.
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How to Build Marketing Campaigns that Achieve Goals
This eBook outlines what a true campaign is, why they are important for goal achievement, and execution best practices.
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Marketing Scenario Planning and Replanning Guide
Since marketers take an external view of the world, it is important that they have a strong grasp of the ever changing market dynamics. Competition, regulation, economic, global health concerns, and geopolitical issues are just a few examples of what could arise that threaten to derail plans already in place. For this reason, it’s important for marketers to be agile in their planning approach to react to the ever changing business environment.
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