Free book: "The Next CMO: A Guide to Operational Marketing Excellence (2nd Edition)" 
MARKETING VALIDATION
Better Decision Making by Understanding Return on Spend
Plannuh calculates the true ROI right down to the penny to get an accurate read on how your marketing spend is performing for both campaigns and on your full marketing plan. Our marketing dashboard also provides cost per outcome (CPO) based on your budget and metrics targets - all in real-time. Now marketers and CMOs can validate the performance of their marketing.
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One Pane of Glass to See All Your Marketing Spend
With Plannuh's marketing performance dashboard, both CMOs and marketers can track spend by timeline, marketing channel, function, and goals. You can click to drill down on any data for more detail. Plannuh offers both a visual chart-based representation of the data and a table view to see where the numbers stand. All data is exportable so you can use it in presentations or spreadsheets.
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BENCHMARKING
See How Your Marketing Stacks-Up
Today, marketers struggle at getting access to industry data that would provide them input of how their marketing planning measures against their peers. Leveraging the AI engine in Plannuh, Benchmarking provides a report card of how you stack up against industry best practices for improving your marketing processes, or showing your boss you deserve a raise.
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The Next CMO: A Guide to Operational Marketing Excellence (Second Edition)
This new book includes over 250 pages of proven methodologies, templated frameworks, and best practices for building, executing, and measuring your marketing plan. If you are a CMO or aspiring marketing leader this book is a must read.
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2022 Marketing Planning Workshop
The most successful marketing leaders start with a strong plan. As we enter planning season, we are pleased to offer a free, one-hour marketing plan workshop on Thursday, September 2nd to give you a jump start on your planning process.
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Presenting Marketing ROI to an Executive Audience
One of the most important skills for a marketing executive is the ability to communicate the business value of marketing to an executive audience. Those leaders who can communicate ROI accurately and credibly are trusted with incremental investment in marketing, but the topic is fraught with landmines that can erode confidence in your team and its investability.
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