Free book: "The Next CMO: A Guide to Operational Marketing Excellence" 
MARKETING VALIDATION
Better Decision Making by Understanding Return on Spend
Plannuh calculates the true ROI right down to the penny to get an accurate read on how your marketing spend is performing for both campaigns and on your full marketing plan. Our marketing dashboard also provides cost per outcome (CPO) based on your budget and metrics targets - all in real-time. Now marketers and CMOs can validate the performance of their marketing.
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One Pane of Glass to See All Your Marketing Spend
With Plannuh's marketing performance dashboard, both CMOs and marketers can track spend by timeline, marketing channel, function, and goals. You can click to drill down on any data for more detail. Plannuh offers both a visual chart-based representation of the data and a table view to see where the numbers stand. All data is exportable so you can use it in presentations or spreadsheets.
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BENCHMARKING
See How Your Marketing Stacks-Up
Today, marketers struggle at getting access to industry data that would provide them input of how their marketing planning measures against their peers. Leveraging the AI engine in Plannuh, Benchmarking provides a report card of how you stack up against industry best practices for improving your marketing processes, or showing your boss you deserve a raise.
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How to Present Marketing Results to your CEO and Board
When developing your presentation for an executive audience, it’s important to shift your mindset from that of a practitioner of marketing who is in promotional mode to a leader of a critical business function who is reporting facts in the context of the business. Successfully making that shift is a critical requirement for marketing leaders.
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When did the 4 P’s of Marketing Only Become One P?
We all learned the 4 P's of marketing in business school, so why are most marketers only owning promotions these days. To have strategic impact, marketing leaders need to get back to driving the business by owning product direction, pricing/packaging, distribution channels, and the overall customer experience. Join us for this 30-minute live webinar, where we will discuss how marketers lost their strategic role at companies and how to get it back (there will be some tough love).
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Data-Driven Best Practices for Enhancing Operational Marketing
Every marketing team wants to know how it is doing compared to industry peers. To help, Plannuh created the Operational Marketing Index (OMI), a survey that measures marketing operational excellence, and shows respondents how their marketing plan and budget execution stacks up. Join us for this 30-minute live webinar, where we will present the results of never-before-seen market data from the 2021 OMI survey, the key conclusions, and best practices to enhance operational marketing gaps exposed in the overall OMI results.
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