Free book: "The Next CMO: A Guide to Operational Marketing Excellence" 
MARKETING VALIDATION
Better Decision Making by Understanding Return on Spend
Plannuh calculates the true ROI right down to the penny to get an accurate read on how your marketing spend is performing for both campaigns and on your full marketing plan. Our dashboard also provides cost per outcome (CPO) based on your budget and metrics targets - all in real-time. Now marketers and CMOs can validate the performance of their marketing.
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One Pane of Glass to See All Your Marketing Spend
With Plannuh's marketing performance dashboard, both CMOs and marketers can track spend by timeline, marketing channel, function, and goals. You can click to drill down on any data for more detail. Plannuh offers both a visual chart-based representation of the data and a table view to see where the numbers stand. All data is exportable so you can use it in presentations or spreadsheets.
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BENCHMARKING
See How Your Marketing Stacks-Up
Today, marketers struggle at getting access to industry data that would provide them input of how their marketing planning measures against their peers. Leveraging the AI engine in Plannuh, Benchmarking provides a report card of how you stack up against industry best practices for improving your marketing processes, or showing your boss you deserve a raise.
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Best Practices for Reporting Marketing Results to Your CEO
The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders. You will also learn how to avoid common pitfalls encountered when presenting to senior executives and board members, and how to design your marketing report to answer the key questions on the mind of the CEO. Webinar attendees will get a best-practice report template to effectively communicate results to your leadership team.
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What is a Good Marketing ROI?
So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join me for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing. During this webinar you will learn: What is a “good” return on a marketing investment? 2x? 3x? 10x? Proven techniques to measure the real ROI for marketing. How to compare your marketing ROI with other company investments. The best tools to track and optimize marketing ROI. Tips to present marketing investment cases.
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Operational Marketing Index
Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.
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