Free book: "The Next CMO: A Guide to Operational Marketing Excellence" 
AUTOMATION
All Expenses Automatically Entered and Reconciled
Plannuh automates the manual spreadsheet process of keying-in price quotes, invoices, and expenses for tracking marketing spend. Now just email them to Plannuh and they will be automatically uploaded. Sick of going line by line reconciling your marketing expenses at the end of the month? Email Plannuh your actuals spreadsheet and Plannuh will automatically do the reconciliation, like magic.
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Organize Your Marketing Expenses for Easy Tracking
You no longer need to scour spreadsheets to find an expense, Plannuh organizes your expenses for full control over your spend. Expenses can be categorized by goals, campaigns, functions, timeline, and can even be grouped together into buckets. With our marketing expense tracker, marketers can search and filtering capabilities to ensure you never lose track of an expense again.
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EXPENSE DETAIL
The Devil Is in the Details
Want to track marketing spend by vendors? Plannuh’s got it. Is finance imposing the use of GL codes and PO numbers? No problem. Do you have a recurring expense and you need to split the cost with other marketing functions, in other countries, in other currencies? Check. Heck, if you want to include vendor contracts to have it all in one place, Plannuh manages all of the details.
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Best Practices for Reporting Marketing Results to Your CEO
The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders. You will also learn how to avoid common pitfalls encountered when presenting to senior executives and board members, and how to design your marketing report to answer the key questions on the mind of the CEO. Webinar attendees will get a best-practice report template to effectively communicate results to your leadership team.
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What is a Good Marketing ROI?
So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join me for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing. During this webinar you will learn: What is a “good” return on a marketing investment? 2x? 3x? 10x? Proven techniques to measure the real ROI for marketing. How to compare your marketing ROI with other company investments. The best tools to track and optimize marketing ROI. Tips to present marketing investment cases.
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Operational Marketing Index
Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.
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