Free book: "The Next CMO: A Guide to Operational Marketing Excellence" 
THE PROBLEM
Error Prone Spreadsheets Create Chaos
Budget owners today are tied to working in spreadsheets that are optimized for financial systems, not marketing campaigns and programs. Budgeting issues arise when spreadsheets are further broken out into functional areas, regions, or product lines leading to poor visibility. This typically results in overspending or underspending your budget.
schedule a demoBUDGET MANAGEMENT
The Most Comprehensive Platform for Managing Your Budget
Plannuh can handle very unique and complex budget requirements while still making it easy for the user. Whether it is sharing expenses or tracking budget across multiple functions, regions, and currencies, Plannuh consolidates spend for full visibility, accuracy, and collaboration.
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EXPENSE MANAGEMENT
Plannuh Automates Your Expense Entry and Reconciliation
Budget management automation will improve the accuracy of expense tracking while increasing the productivity of the team. Let Plannuh reconcile your expenses for you, quickly and accurately. Plannuh imports your budget for you so there is no re-entering of data so you can go live on the platform in less than a week.
schedule a demoAdditional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Webinar
Best Practices for Reporting Marketing Results to Your CEO
The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders. You will also learn how to avoid common pitfalls encountered when presenting to senior executives and board members, and how to design your marketing report to answer the key questions on the mind of the CEO. Webinar attendees will get a best-practice report template to effectively communicate results to your leadership team.
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What is a Good Marketing ROI?
So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join me for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing. During this webinar you will learn: What is a “good” return on a marketing investment? 2x? 3x? 10x? Proven techniques to measure the real ROI for marketing. How to compare your marketing ROI with other company investments. The best tools to track and optimize marketing ROI. Tips to present marketing investment cases.
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Operational Marketing Index
Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.
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