Free book: "The Next CMO: A Guide to Operational Marketing Excellence" 
THE PROBLEM
26% of Marketing Budget Is Wasted
As budgets get tighter, marketers need to get the most out of their marketing spend or they risk missing their goals. Unfortunately, managing budgets in several unintegrated spreadsheets causes a lack of visibility as to what money is available - resulting in inefficient spend.
schedule a demoMARKETING BUDGET
Budget Transparency, Collaboration, and Automation
The Plannuh Platform consolidates all your marketing spend in one place for full visibility, collaboration, and accuracy. To make your marketing budget management even more efficient, Plannuh automates expense entry and reconciliation saving you hours of time each week - it’s as easy as sending an email.
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MARKETING PLANNING
Marketing Plan Visibility for Optimized Spend
In Plannuh marketers can see their goals, campaigns, budgets, and ROI all one place for full visibility and management. Marketers can proactively see upcoming marketing activities which helps them prepare, negotiate with vendors, and avoid rush fees to optimize their time and planned spend.
schedule a demoAdditional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Webinar
Best Practices for Reporting Marketing Results to Your CEO
The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders. You will also learn how to avoid common pitfalls encountered when presenting to senior executives and board members, and how to design your marketing report to answer the key questions on the mind of the CEO. Webinar attendees will get a best-practice report template to effectively communicate results to your leadership team.
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What is a Good Marketing ROI?
So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join me for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing. During this webinar you will learn: What is a “good” return on a marketing investment? 2x? 3x? 10x? Proven techniques to measure the real ROI for marketing. How to compare your marketing ROI with other company investments. The best tools to track and optimize marketing ROI. Tips to present marketing investment cases.
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Operational Marketing Index
Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.
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