CMOs: Finally a Marketing Platform Built for You
There are plenty of tactical marketing software tools out there, only Plannuh helps CMOs build and manage their strategy.
CMOs Lack Visibility of Their Marketing
Today with digital transformation underway and virtually no CMO-specific software, CMOs struggle with having disconnected slide decks containing marketing plans, numerous spreadsheets containing budgets, and several disparate systems housing performance metrics. Limited visibility leads to inconsistent plan execution, budgetary waste, and poor decision making.schedule a demo
All Strategic Marketing at Your Fingertips
Plannuh has developed a CMO software that consolidates all your marketing strategy including plans, goals, campaigns, budgets, and ROI in one place for better decision making, collaboration, and continuity across teams. With one unified view of your marketing, watch the efficiency of your team soar.schedule a demo
Practice Goals-Based Marketing
Plannuh empowers CMOs to assign goals to every marketing campaign, activity, dollar, euro, and yen spent. The system displays team performance metrics against your stated goals and benchmarks your marketing against industry best practices for external measurement.schedule a demo
Additional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Best Practices for Reporting Marketing Results to Your CEO
The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders. You will also learn how to avoid common pitfalls encountered when presenting to senior executives and board members, and how to design your marketing report to answer the key questions on the mind of the CEO. Webinar attendees will get a best-practice report template to effectively communicate results to your leadership team.VIEW NOW
What is a Good Marketing ROI?
So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join me for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing. During this webinar you will learn: What is a “good” return on a marketing investment? 2x? 3x? 10x? Proven techniques to measure the real ROI for marketing. How to compare your marketing ROI with other company investments. The best tools to track and optimize marketing ROI. Tips to present marketing investment cases.VIEW NOW
Operational Marketing Index
Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.VIEW NOW