CMOs: Finally a Marketing Platform Built for You
There are plenty of tactical marketing software tools out there, only Plannuh helps CMOs build and manage their strategy.
CMOs Lack Visibility of Their Marketing
Today with digital transformation underway and virtually no CMO-specific software, CMOs struggle with having disconnected slide decks containing marketing plans, numerous spreadsheets containing budgets, and several disparate systems housing performance metrics. Limited visibility leads to inconsistent plan execution, budgetary waste, and poor decision making.schedule a demo
All Strategic Marketing at Your Fingertips
Plannuh has developed a CMO software that consolidates all your marketing strategy including plans, goals, campaigns, budgets, and ROI in one place for better decision making, collaboration, and continuity across teams. With one unified view of your marketing, watch the efficiency of your team soar.schedule a demo
Practice Goals-Based Marketing
Plannuh empowers CMOs to assign goals to every marketing campaign, activity, dollar, euro, and yen spent. The system displays team performance metrics against your stated goals and benchmarks your marketing against industry best practices for external measurement.schedule a demo
Additional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
How to Present Marketing Results to your CEO and Board
When developing your presentation for an executive audience, it’s important to shift your mindset from that of a practitioner of marketing who is in promotional mode to a leader of a critical business function who is reporting facts in the context of the business. Successfully making that shift is a critical requirement for marketing leaders.VIEW NOW
When did the 4 P’s of Marketing Only Become One P?
We all learned the 4 P's of marketing in business school, so why are most marketers only owning promotions these days. To have strategic impact, marketing leaders need to get back to driving the business by owning product direction, pricing/packaging, distribution channels, and the overall customer experience. Join us for this 30-minute live webinar, where we will discuss how marketers lost their strategic role at companies and how to get it back (there will be some tough love).VIEW NOW
Data-Driven Best Practices for Enhancing Operational Marketing
Every marketing team wants to know how it is doing compared to industry peers. To help, Plannuh created the Operational Marketing Index (OMI), a survey that measures marketing operational excellence, and shows respondents how their marketing plan and budget execution stacks up. Join us for this 30-minute live webinar, where we will present the results of never-before-seen market data from the 2021 OMI survey, the key conclusions, and best practices to enhance operational marketing gaps exposed in the overall OMI results.VIEW NOW