Free book: "The Next CMO: A Guide to Operational Marketing Excellence" 
THE PROBLEM
No Alignment Between Finance and Marketing
Today, marketing and finance teams struggle to align on budget and expense management. Finance has their accounting systems and marketing has unintegrated spreadsheets that are seldom up to date, making manual expense reconciliation a painful process for both teams.
schedule a demoBUDGET MANAGEMENT
Full Visibility Into Marketing Expenses
Plannuh can handle very unique and complex budget requirements while still making it easy for the user. Whether it is sharing expenses or tracking budget across multiple functions, regions, and currencies, Plannuh consolidates spend for full visibility, accuracy, and collaboration.
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QUICK ROI
Up and Running in a Week for Measurable ROI
Get up and running in less than a week (including training). The time to payback is typically under a month. Plannuh automates tedious expense management activities such as expense entry and reconciliation, resulting in improved budget tracking accuracy. And with an unlimited seat model, finance can use it too for real-time budget visibility.
schedule a demoAdditional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Webinar
Best Practices for Reporting Marketing Results to Your CEO
The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders. You will also learn how to avoid common pitfalls encountered when presenting to senior executives and board members, and how to design your marketing report to answer the key questions on the mind of the CEO. Webinar attendees will get a best-practice report template to effectively communicate results to your leadership team.
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What is a Good Marketing ROI?
So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join me for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing. During this webinar you will learn: What is a “good” return on a marketing investment? 2x? 3x? 10x? Proven techniques to measure the real ROI for marketing. How to compare your marketing ROI with other company investments. The best tools to track and optimize marketing ROI. Tips to present marketing investment cases.
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Operational Marketing Index
Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.
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