Free book: "The Next CMO: A Guide to Operational Marketing Excellence" 
THE PROBLEM
Spreadsheets Were Not Made for Marketers
Today, at many companies, marketers have the largest discretionary spend. The issue is that they need to accurately account for that spend since it can be just as damaging to go under budget as it is to go over budget. Making tracking more difficult, marketers manually manage budgets through error-prone spreadsheets that are optimized for accountants, not marketers.
schedule a demoEXPENSE MANAGEMENT
Eliminate Human Error
Plannuh makes invoice and expense entry as easy as sending an email, while removing the risk of miskeying numbers into spreadsheets caused by human error. Unlike spreadsheets, it is impossible to break formulas in Plannuh, virtually eliminating the risk of your marketing expenses not totaling correctly.
schedule a demo
AUTOMATION
Automation for Precision
Plannuh is the first AI-driven budget management platform that dramatically improves accuracy into your spend, unlocking and displaying unaccounted for budget that can be used for additional marketing. Only Plannuh automates expense reconciliation and invoice import for precision and efficiency.
schedule a demoAdditional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Webinar
Best Practices for Reporting Marketing Results to Your CEO
The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders. You will also learn how to avoid common pitfalls encountered when presenting to senior executives and board members, and how to design your marketing report to answer the key questions on the mind of the CEO. Webinar attendees will get a best-practice report template to effectively communicate results to your leadership team.
VIEW NOWWebinar
What is a Good Marketing ROI?
So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join me for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing. During this webinar you will learn: What is a “good” return on a marketing investment? 2x? 3x? 10x? Proven techniques to measure the real ROI for marketing. How to compare your marketing ROI with other company investments. The best tools to track and optimize marketing ROI. Tips to present marketing investment cases.
VIEW NOWGuide
Operational Marketing Index
Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.
VIEW NOW