Free book: "The Next CMO: A Guide to Operational Marketing Excellence (2nd Edition)" 
THE PROBLEM
Spreadsheets Were Not Made for Marketers
Today, at many companies, marketers have the largest discretionary spend. The issue is that they need to accurately account for that spend since it can be just as damaging to go under budget as it is to go over budget. Making tracking more difficult, marketers manually manage budgets through error-prone spreadsheets that are optimized for accountants, not marketers.
schedule a demoEXPENSE MANAGEMENT
Eliminate Human Error
Plannuh makes invoice and expense entry as easy as sending an email, while removing the risk of miskeying numbers into spreadsheets caused by human error. Unlike spreadsheets, it is impossible to break formulas in Plannuh, virtually eliminating the risk of your marketing expenses not totaling correctly.
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AUTOMATION
Automation for Precision
Plannuh is the first AI-driven budget management platform that dramatically improves accuracy into your spend, unlocking and displaying unaccounted for budget that can be used for additional marketing. Only Plannuh automates expense reconciliation and invoice import for precision and efficiency.
schedule a demoAdditional Reading on Plannuh and Industry Best Practices for Marketers
Learn more about what Plannuh has to offer to help you stay on top of your strategic marketing including best practices in marketing planning and budgeting.
Webinar
Building the Business Case for your 2022 Marketing Plan
In this workshop, we will review the key elements required to successfully present and defend the case for your plan. The approach is based on a best-practices planning process that has been refined over the years and is featured in The Next CMO book.
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A Step-by-Step Guide to Building your 2022 Marketing Plan
If you are still finalizing your plan, please join me for this on-demand webinar where I will walk you through the steps to build a marketing plan that is agile, aligned to your goals, and designed for measurability.
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The Next CMO: A Guide to Operational Marketing Excellence (Second Edition)
This new book includes over 250 pages of proven methodologies, templated frameworks, and best practices for building, executing, and measuring your marketing plan. If you are a CMO or aspiring marketing leader this book is a must read.
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