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Resource Library

Book

The Next CMO: A Guide to Operational Marketing Excellence

Just released, The Next CMO: A Guide to Operational Marketing Excellence offers a best practices approach for forming your goals, creating a strategy, building a plan, crafting comprehensive campaigns, optimizing budgetary spending, and tracking the new marketing ROI.

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eBook

Redefining Marketing Campaigns

This eBook introduces what a true marketing campaign is, the difference between a marketing campaign and a channel, and provides you the ULTIMATE campaign template.

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eBook

Build a Marketing Plan that Wins

This eBook introduces how to build and manage marketing plans, what a marketing plan framework is, and why scenario planning is so important.

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eBook

The Elements of Operational Marketing Excellence

This eBook provides the following five elements an organization needs to achieve Operational Marketing Excellence, a strategy-based and goals-driven planning approach, and how to build a complete marketing system view.

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eBook

Your Marketing DNA: Stakeholders and Culture

This eBook introduces the importance of understanding how to assemble the team that maximizes your chances of repeatable success.

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Webinar

Plannuh Webinar [On-Demand]

In just 15 minutes, we will demonstrate the benefits of Plannuh, the platform that helps you build and manage marketing goals, plans, campaigns, budget & ROI all in one place for full visibility, efficiency, and agility.

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Datasheet

Plannuh Overview

Plannuh is the first AI-driven strategic marketing platform that builds winning marketing plans, optimizes your marketing budget, and tracks ROI.

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eBook

The Impact of Ineffective Marketing Leadership Execution

This eBook introduces how the impact of ineffective marketing execution can be large and pervasive. Impact can be broken into three major categories, of ascending strategic importance: waste, sub-optimal performance, and poor strategic execution.

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eBook

Building Plans and Budgets that Never Lose Sight of the Objectives

This eBook discusses the importance of goals-based marketing. Download this eBook today to learn how to define a set of goals that align with your strategy, and most importantly, your company initiatives.

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eBook

There is a Problem with Marketing Leadership

This eBook discusses the fundamental responsibilities of the CMO function, why CMO's are suffering a high turnover rate, how to assess the marketing gaps, the changes in marketing and being a leader.

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Video

Plannuh Platform

Plannuh optimizes your marketing spend and plan performance. Team members across the office or across the globe can collaborate on plans and budgets. Manager views roll up results and allow you to drill down into the detail across the organization.

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eBook

Financial Fundamentals Every Marketer Needs to Understand for Success

This eBook introduces the important pieces of information you need to know before you create and spend your budget.

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