FREE Operational Marketing Funnel Builder: Calculate your demand gen KPIs & budget The term “marketing strategy” is thrown around liberally these days to the point that it now represents anything in marketing that is not tactical. Download this eBook to learn how to build out a marketing strategy [template included] that will help you achieve your goals and set you and your team up for success.
View Now
In this workshop, we will review the key elements required to successfully present and defend the case for your plan. The approach is based on a best-practices planning process that has been refined over the years and is featured in The Next CMO book.
View Now
This new book includes over 250 pages of proven methodologies, templated frameworks, and best practices for building, executing, and measuring your marketing plan. If you are a CMO or aspiring marketing leader this book is a must read.
View Now
One of the most important skills for a marketing executive is the ability to communicate the business value of marketing to an executive audience. Those leaders who can communicate ROI accurately and credibly are trusted with incremental investment in marketing, but the topic is fraught with landmines that can erode confidence in your team and its investability.
View Now
When developing your presentation for an executive audience, it’s important to shift your mindset from that of a practitioner of marketing who is in promotional mode to a leader of a critical business function who is reporting facts in the context of the business. Successfully making that shift is a critical requirement for marketing leaders.
View Now
We all learned the 4 P's of marketing in business school, so why are most marketers only owning promotions these days. To have strategic impact, marketing leaders need to get back to driving the business by owning product direction, pricing/packaging, distribution channels, and the overall customer experience. Join us for this 30-minute live webinar, where we will discuss how marketers lost their strategic role at companies and how to get it back (there will be some tough love).
View Now
Every marketing team wants to know how it is doing compared to industry peers. To help, Plannuh created the Operational Marketing Index (OMI), a survey that measures marketing operational excellence, and shows respondents how their marketing plan and budget execution stacks up. Join us for this 30-minute live webinar, where we will present the results of never-before-seen market data from the 2021 OMI survey, the key conclusions, and best practices to enhance operational marketing gaps exposed in the overall OMI results.
View Now
The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders.
View Now
So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join us for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing.
View Now
Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.
View Now
