Free book: "The Next CMO: A Guide to Operational Marketing Excellence"
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Resource Library

Book

The Next CMO: A Guide to Operational Marketing Excellence (Kindle)

CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. (Kindle version)

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Book

The Next CMO: A Guide to Operational Marketing Excellence (ePub)

CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. (ePub version)

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Book

The Next CMO: A Guide to Operational Marketing Excellence

Just released, The Next CMO: A Guide to Operational Marketing Excellence offers a best practices approach for forming your goals, creating a strategy, building a plan, crafting comprehensive campaigns, optimizing budgetary spending, and tracking the new marketing ROI.

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Case Study

Marketing Budget Visibility, Accuracy, and Efficiency

Learn about how Axonius decided to ditch their spreadsheets and move their budget to Plannuh for budget management, expense management, and reconciliation.

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eBook

Redefining Marketing Campaigns

This eBook introduces what a true marketing campaign is, the difference between a marketing campaign and a channel, and provides you the ULTIMATE campaign template.

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eBook

Build a Marketing Plan that Wins

This eBook introduces how to build and manage marketing plans, what a marketing plan framework is, and why scenario planning is so important.

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eBook

The Elements of Operational Marketing Excellence

This eBook provides the following five elements an organization needs to achieve Operational Marketing Excellence, a strategy-based and goals-driven planning approach, and how to build a complete marketing system view.

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eBook

Your Marketing DNA: Stakeholders and Culture

This eBook introduces the importance of understanding how to assemble the team that maximizes your chances of repeatable success.

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Webinar

Plannuh Webinar [On-Demand]

In just 15 minutes, we will demonstrate the benefits of Plannuh, the platform that helps you build and manage marketing goals, plans, campaigns, budget & ROI all in one place for full visibility, efficiency, and agility.

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Datasheet

Plannuh Overview

Plannuh is the first AI-driven strategic marketing platform that builds winning marketing plans, optimizes your marketing budget, and tracks ROI.

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eBook

The Impact of Ineffective Marketing Leadership Execution

This eBook introduces how the impact of ineffective marketing execution can be large and pervasive. Impact can be broken into three major categories, of ascending strategic importance: waste, sub-optimal performance, and poor strategic execution.

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eBook

Building Plans and Budgets that Never Lose Sight of the Objectives

This eBook discusses the importance of goals-based marketing. Download this eBook today to learn how to define a set of goals that align with your strategy, and most importantly, your company initiatives.

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