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Resource Library

eBook

Operational Marketing Plans

As we begin another year living and working in a global economy that has been rocked by a pandemic, we’ve all learned the importance of expecting the unexpected—and, as paradoxical as it may seem, we need to plan for the unexpected. For marketing professionals, this adds another level of complexity to an already demanding job. So how can you achieve operational marketing excellence amidst all the uncertainty of life? It all starts with an Operational Marketing Plan

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eBook

Validate the Business Value of Your Marketing

One of the skills that differentiates successful marketers is the ability to effectively and accurately communicate the value they are adding to the overall business. The problem is, amidst all their other responsibilities, it’s difficult, time-consuming, and frankly, confusing, to even attempt to articulate the business value they’ve created.

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eBook

Defining, Creating & Applying Marketing Strategy

The term “marketing strategy” is thrown around liberally these days to the point that it now represents anything in marketing that is not tactical. Download this eBook to learn how to build out a marketing strategy [template included] that will help you achieve your goals and set you and your team up for success.

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Webinar

Building the Business Case for your 2022 Marketing Plan

In this workshop, we will review the key elements required to successfully present and defend the case for your plan. The approach is based on a best-practices planning process that has been refined over the years and is featured in The Next CMO book.

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Webinar

A Step-by-Step Guide to Building your 2022 Marketing Plan

If you are still finalizing your plan, please join me for this on-demand webinar where I will walk you through the steps to build a marketing plan that is agile, aligned to your goals, and designed for measurability.

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Book

The Next CMO: A Guide to Operational Marketing Excellence (Second Edition)

This new book includes over 250 pages of proven methodologies, templated frameworks, and best practices for building, executing, and measuring your marketing plan. If you are a CMO or aspiring marketing leader this book is a must read. 

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Webinar

2022 Marketing Planning Workshop

The most successful marketing leaders start with a strong plan. As we enter planning season, we are pleased to offer a free, one-hour marketing plan workshop on Thursday, September 2nd to give you a jump start on your planning process.

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Webinar

Presenting Marketing ROI to an Executive Audience

One of the most important skills for a marketing executive is the ability to communicate the business value of marketing to an executive audience. Those leaders who can communicate ROI accurately and credibly are trusted with incremental investment in marketing, but the topic is fraught with landmines that can erode confidence in your team and its investability.

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eBook

How to Present Marketing Results to your CEO and Board

When developing your presentation for an executive audience, it’s important to shift your mindset from that of a practitioner of marketing who is in promotional mode to a leader of a critical business function who is reporting facts in the context of the business. Successfully making that shift is a critical requirement for marketing leaders.

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Webinar

When did the 4 P’s of Marketing Only Become One P?

We all learned the 4 P's of marketing in business school, so why are most marketers only owning promotions these days. To have strategic impact, marketing leaders need to get back to driving the business by owning product direction, pricing/packaging, distribution channels, and the overall customer experience. Join us for this 30-minute live webinar, where we will discuss how marketers lost their strategic role at companies and how to get it back (there will be some tough love).

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Webinar

Data-Driven Best Practices for Enhancing Operational Marketing

Every marketing team wants to know how it is doing compared to industry peers. To help, Plannuh created the Operational Marketing Index (OMI), a survey that measures marketing operational excellence, and shows respondents how their marketing plan and budget execution stacks up. Join us for this 30-minute live webinar, where we will present the results of never-before-seen market data from the 2021 OMI survey, the key conclusions, and best practices to enhance operational marketing gaps exposed in the overall OMI results.

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Webinar

Best Practices for Reporting Marketing Results to Your CEO

The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders.

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