Personalize the benchmark for your company.
How does your marketing budget compare to your peers? This marketing spend benchmark calculator can be used to compare your plans with companies like yours. The data for these comparisons comes from CMOStudy.org. To create a personalized comparison, complete the following simple steps:
Step 1: Enter your company name
Step 2: Use the slider to select the percentage of your revenue budgeted for marketing.
Step 3: Use the drop down selectors to choose the industry sector, economic sector, revenue range, and % of internet sales for comparison. This information should be considered a high-level comparison across several segments and is not a specific recommendation.
Step 4: Share it with your team!
This benchmark data is meant to be a helpful data point, not a specific recommendation. For more information on defining the right amount of marketing budget, see a comprehensive article on this topic:
How much should I spend on marketing?
Your Planned Spend
Marketing vs. Industry Benchmarks
Communications and Media
< $25 million
1 to 10%
Source: Benchmark data from CMOSurvey.org. Full report is available here.