Free book: "The Next CMO: A Guide to Operational Marketing Excellence"
Get it Now

Marketing SpendBenchmark Calculator

Personalize the Benchmark for Your Company.

How does your marketing budget compare to your peers? This marketing spend benchmark calculator can be used to compare your plans with companies like yours. The data for these comparisons comes from To create a personalized comparison, complete the following simple steps:

  1. Step 1

    Enter your company name

  2. Step 2

    Use the slider to select the percentage of your revenue budgeted for marketing.

  3. Step 3

    Use the drop down selectors to choose the industry sector, economic sector, revenue range, and % of internet sales for comparison. This information should be considered a high-level comparison across several segments and is not a specific recommendation.

  4. Step 4

    Share it with your team!

This benchmark data is meant to be a helpful data point, not a specific recommendation.

Your Planned Spend


Comparing Your % of Revenue Spent
On Marketing vs. Industry Benchmarks

My Company:

XYZ Company


My Industry Sector Transportation:

Communications and Media


My Primary Economic Sector:

B2C Services


My Sales Revenue Range:

< $25 million


My % Internet Sales:

1 - 10%


Source: Benchmark data from Full report is available here.


Copy the following link to share with your team:

Want to learn more about marketing budget and expense management best practices?

Download this book!


Subscribe to The Next CMO newsletter to get marketing best practices and tips.