Free book: "The Next CMO: A Guide to Operational Marketing Excellence" 
MARKETING BUDGET MANAGEMENT
Pinpoint Accuracy of Your Marketing Spend
Plannuh provides full transparency of your marketing budget at all times down to the penny. With Plannuh you will be able to set-up and track spend by goal, campaign, marketing channel, timeframe, geography, marketing function, and even team members.
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Automated Budget Set-Up to Meet Your Needs
Plannuh does all the heavy lifting of getting your budget into the platform - just email us your spreadsheet and we will organize your spend to fit your management preference. In Plannuh you can create multiple custom budgets and assign team access based ownership.
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MULTI-CURRENCY
Go Global, Pay Local
Plannuh removes the pain of managing spend with many vendors across the globe. The platform handles all currencies and offers real-time conversion rates to your primary tender type for budget accuracy.
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Best Practices for Reporting Marketing Results to Your CEO
The most successful marketing leaders know how to communicate their performance in the language of the CEO, and use their regular reporting cadence to show the value of marketing while setting expectations for achievement of their goals. In this webinar, you will learn the key considerations for reporting marketing results to non-marketing leaders. You will also learn how to avoid common pitfalls encountered when presenting to senior executives and board members, and how to design your marketing report to answer the key questions on the mind of the CEO. Webinar attendees will get a best-practice report template to effectively communicate results to your leadership team.
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What is a Good Marketing ROI?
So you are measuring ROI on your marketing, but is it good? Are you including lifetime value considerations? Are you able to communicate the value of your marketing to the board? ROI can have several layers, adding complexity. Join me for a 30 minute live webinar to learn how to measure your real ROI to determine and communicate the true value of your marketing. During this webinar you will learn: What is a “good” return on a marketing investment? 2x? 3x? 10x? Proven techniques to measure the real ROI for marketing. How to compare your marketing ROI with other company investments. The best tools to track and optimize marketing ROI. Tips to present marketing investment cases.
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Operational Marketing Index
Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to determine the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) asks a series of questions to provide a benchmark on your approach for building and managing a plan, and allocating and tracking your budget.
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